http://www.beatmixed.com/2004/05/05/bbc-news-questions-bowies-mash-up-contest-motives/ Matt Hite, DJ / remixer Mon, 26 Sep 2011 14:40:32 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.beatmixed.com/2004/05/05/bbc-news-questions-bowies-mash-up-contest-motives/comment-page-1/#comment-107 awful Thu, 06 May 2004 05:40:26 +0000 http://www.beatmixed.com/?p=114#comment-107 The cash-in is on. The cool hunters have found mash-ups. They'll see a great opportunity to break new acts and cash in again on older acts. It'll be like this - find a well-known track from the 80's that everyone likes, get a well-known masher to mix it with a suggested track by a relatively unknown artist. Watch as the track gets people interested in the older artist's back catalogue again, and the new artist's single gets a boost on the charts. Suddenly there's a greatest hits package of the older artist, with the mash-up thrown in to make sure people get the connection and buy the CD. More money for the record company, on their terms. Just the way they like it. The same thing they've always done. Record companies don't mind the idea of raiding their own back-catalogues - they just want to be in control of the process so they can maximise the return on investment. "Here, listen to this, now buy it, trust us, don't listen to other music unless we tell you to." The cash-in is on. The cool hunters have found mash-ups. They’ll see a great opportunity to break new acts and cash in again on older acts. It’ll be like this – find a well-known track from the 80′s that everyone likes, get a well-known masher to mix it with a suggested track by a relatively unknown artist. Watch as the track gets people interested in the older artist’s back catalogue again, and the new artist’s single gets a boost on the charts. Suddenly there’s a greatest hits package of the older artist, with the mash-up thrown in to make sure people get the connection and buy the CD. More money for the record company, on their terms. Just the way they like it. The same thing they’ve always done. Record companies don’t mind the idea of raiding their own back-catalogues – they just want to be in control of the process so they can maximise the return on investment. “Here, listen to this, now buy it, trust us, don’t listen to other music unless we tell you to.”

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